Insights
Read our latest insights on legal business development.
How to make the most out of your legal directory rankings
Legal directory rankings are worth so much more than a humble brag a couple of times a year. Given that they take BD and lawyers
Short on time? 6 quick BD tips that won’t eat into your chargeables
BD is often ruled out or put off by busy lawyers because it’s seen as too time-consuming. Don’t get us wrong – it can be
Why follow-up is often more important than the BD activity itself
If we could train lawyers on one thing, it would be the importance of following up (and being unashamed about it). It’s so often overlooked
Legal BD: Why doing a good job isn’t good enough
In today’s legal landscape, merely doing a good job is no longer sufficient. Clients are more discerning than ever before, seeking value and expertise beyond
Directories 101: Six easy ways to boost your peer and market feedback throughout the year
Your directory submissions, whether Legal500 or Chambers comprise three important elements: the submission itself, the client and peer or market feedback. Most firms invest the
Lawyers: Why marketing alone won’t win you clients
Converting clients in the legal industry can often feel like a game of hit or miss. Competition is fierce, and new client instructions are the
Directories 101: Five mistakes to avoid with your legal directory referees
Legal directories can play a huge role in establishing a law firm’s reputation and sometimes in its ability to win new work. There are three
Unlocking the secrets of rainmaker partners: the Activator approach
The legal profession has shifted dramatically. In today’s highly competitive environment, lawyers are expected to possess a broader skill set. It’s now not only about
Directories 101: Four foundational steps you should never skip when compiling a submission
Whether you’re an associate, a partner or in BD/marketing you’ve likely spent more than enough time working on your team’s legal directory submissions and understand
Finding networking overwhelming? Try these 5 things
Keeping in touch with and nurturing relationships with clients, intermediaries, and other connections, is a key first step to building your personal brand. Yet so