Thought leaders are the go-to sources for fresh research and insights, reinforcing their sector leadership. It’s about being the first firm the company thinks of when they have an issue, about returning to you repeatedly, and referring you to others because they know you’re the best in the business.
Establishing yourself as a thought leader is a fantastic way to demonstrate your legal and commercial expertise, and build your personal brand, while attracting exciting opportunities and work – which is essential to career progression.
It’s not something that happens overnight, it’s built over the course of a career. For associates, it’s about putting in the groundwork now so you can capitalise over the next few years. For more senior lawyers, it’s about making the most of your expertise and network to win more work.
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