Services
Strategic guidance and hands-on support to raise your profile, grow your client base, and stay ahead of the competition.
What we do
Consulting Sessions
For partners or ambitious senior associates looking for innovative ways to enhance their BD activities. Get a fresh perspective through a series of bespoke one-to-one meetings with Gemma, who will help you find clarity and generate momentum.
These sessions are designed to transform your approach to BD, equipping you with innovative tools and insights that drive success.
What you get
- Bespoke BD strategy development: Tailored support that works for you – bespoke strategies and actionable ideas that are directly aligned with your goals and your strengths.
- Problem solving and idea generation: Unique advice and guidance from a legal industry insider, who combines experience in law, marketing, business development and journalism.
- A fresh, outside perspective: For those who are too close to the challenge or feel stuck, having an external viewpoint can help untangle the issue and offer new, insightful solutions.
- A partner for your BD journey: Someone to stress test ideas with who is invested in your success.
- Bespoke training: Customised sessions designed to address specific challenges and maximise BD effectiveness.
- Ad-hoc support: Ongoing assistance for unexpected challenges, ensuring continuous progress and adaptability in your BD efforts.
In-house BD Support
Resource coverage when you need it the most. Our in-house BD support service offers comprehensive, strategic guidance and hands-on support. For all intents and purposes, we will operate as a member of your BD team, seamlessly integrating with your existing BD and marketing operations to ensure your sectors and practice areas continue to thrive and grow.
What you get
- BD professionals who excel in busy and progressive law firms: We have extensive experience in working with ambitious, forward-thinking law firms across multiple practice areas and sectors, ensuring we can integrate swiftly and make an immediate impact whatever your needs.
- Faster turnaround during key growth periods: We provide critical BD support during high-pressure periods such as event preparations or pitch deadlines, ensuring your law firm continues to advance without compromising quality or sacrificing momentum.
- Autonomous yet aligned support: Our integrated but independent approach means you gain a team that takes full ownership while staying fully aligned with your overall strategy, ensuring consistent communication and minimal internal disruption.
- Tailored expertise at every level: With a manager, senior exec, and VA, our structure ensures that each task is handled by the most suitable team member, giving you access to the right level of expertise for every aspect of the project, from strategy to execution.
- A fresh, outside perspective: For firms seeking new ways to expand and evolve, our external viewpoint and wealth of experience allow us to offer innovative solutions and fresh ideas that will keep you ahead of the curve.
- Access to BD and marketing best practices: With knowledge gained from working with leading firms across London, Europe, and the US, we bring industry-best strategies that empower your firm’s continued growth and success.
- Personality and adaptability: We are a friendly, proactive team that enjoys working with diverse clients, teams and personalities. We seamlessly integrate into your firm, fostering strong relationships and contributing to your success from day one.
BD strategy & planning
For teams who want to grow their pipeline, win new instructions, and spot new opportunities in the market. Our team will work with you to hone in on your goals and build a customised plan to develop your practice. Together, we’ll establish measurable objectives and create a program to achieve them.
What you get
- A comprehensive strategy designed to give you a clear direction of travel, with every step and milestone signposted
- A deeper understanding of what your competitors are doing well and where there are gaps in the market that you could exploit
- Help in getting clear on your target market and new ideas as to how to capture their attention in a sustainable way
- Detailed research into the wider market, giving you a better understanding of the ecosystem and potential opportunities to leverage it
- Tailored training on business development best practice, setting you and your team up for the future
- Hands-on support putting the plan into practice, whether that’s researching events or creating a client relationship management plan
Bespoke associate BD training
This isn’t just another BD training program. It’s a practical and strategic approach that gives associates the tools they need to build a profitable practice – without the guesswork.
What you get
- Tailored training: Every program is designed around your firm’s specific needs, using a diagnostic process to ensure the training is relevant, actionable, and aligned with both individual and firm-wide goals.
- The BD mindset shift: Associates often hesitate with BD due to confidence gaps, misconceptions, or fear of getting it wrong. Our training tackles these challenges head-on, providing a structured, step-by-step approach that makes BD feel achievable.
- Structured BD frameworks: Rather than generic advice, we provide associates with clear, tested methods to build relationships, manage their pipeline, and develop a BD plan that works in real life.
- Integration with firm strategy: We ensure that associates’ BD activities align with practice development priorities, client needs, and team strategy.
- Ongoing application & accountability: We provide practical exercises, implementation support, and structured follow-ups to ensure associates don’t just learn BD theory – they apply it in a way that leads to measurable progress.
Directories
Often described as a ‘necessary evil’, directories season is probably your BD team’s least favourite time of year, which is understandable. Whether this is your first time submitting and you need someone to walk you through the process, or you’d just like a former researcher’s perspective on content that’s already been written, we’re here to help (and reduce the pressure on you or your BD team).
What you get
- A comprehensive and educational process covering strategy, content and messaging, referee selection, interview preparation, and coaching
- The combined experience of a former researcher and a lawyer — each bringing a different perspective to ensure your submissions are the best they can be
- Tailored training covering the overall process, how to write for submissions, and what makes a strong submission
- Support from start to finish
Intermediary management
Intermediaries represent a potential source of business which often goes untapped, if not unmanaged. With a co-ordinated and strategic approach, you can ensure that your most profitable relationships are effectively managed, sufficiently cross-sold and the number (and more importantly value) of inbound referrals keeps increasing.
What you get
- A better understanding of your intermediaries and why they refer to you
- A clear approach to assessing the current referral situation
- Support in mapping out opportunities
- A bespoke CRM plan for each of your key intermediaries including actions, goals, referral and opportunity tracking