Legal BD: Why doing a good job isn’t good enough
In today’s legal landscape, merely doing a good job is no longer sufficient. Clients are more discerning than ever before, seeking value and expertise beyond the basics of legal services. Gemma recently sat down with legal copywriting expert, Becky Whittaker to delve into why exceeding expectations is crucial in today’s legal industry. Clients now expect […]
Directories 101: Six easy ways to boost your peer and market feedback throughout the year
Your directory submissions, whether Legal500 or Chambers comprise three important elements: the submission itself, the client and peer or market feedback. Most firms invest the majority of their time into the submission itself as it requires the most effort – getting the work highlights together and crafting compelling bios – and the next thing is […]
Unlocking the secrets of rainmaker partners: the Activator approach
The legal profession has shifted dramatically. In today’s highly competitive environment, lawyers are expected to possess a broader skill set. It’s now not only about legal acumen but also demands a level of business savvy. Business Development (BD), once viewed as an optional task if time allowed, has become an indispensable aspect of the job. […]
Finding networking overwhelming? Try these 5 things
Keeping in touch with and nurturing relationships with clients, intermediaries, and other connections, is a key first step to building your personal brand. Yet so many junior lawyers find it tricky. Networking often isn’t everyone’s cup of tea, particularly when mixed with billable hours and a heavy workload – but it’s an essential element to […]